Plan
Orchestrate the revenue calendar.
Align launches, margin, inventory, segments, send pressure, and approvals across the full season.
BFCM 2026 with Grid & Pixel
Win BFCM before Black Friday.
Plan the calendar, capture more shoppers, create every campaign, and protect deliverability from early access through the final shipping cutoff.
Built for ShopifyKlaviyo Preferred PartnerBuilt for TikTok Shop
BFCM creative previewContent that stops the scroll.
Black Friday20% off select favorites.
Shop nowBF40
BFCM readiness
82%
Offers ready
Products selected
Cutoff needed
Trusted by 3,000+ ecommerce brands
Your complete playbook
Run BFCM like a coordinated revenue program.
Built for sophisticated Shopify teams balancing inventory, margin, audience strategy, creative velocity, and executive expectations.
Capture
Grow the right audience.
Capture intent early, segment at signup, and improve list quality before acquisition costs peak.
Create
Scale brand-right creative.
Turn campaign strategy into a distinct creative system without flattening the brand or the offer.
Protect
Increase volume intelligently.
Use engagement, overlap, and deliverability signals to push harder without sacrificing the inbox.
Step 1 · Plan
Build the right BFCM calendar in minutes.
Put every product, audience, offer, approval, and cutoff on one calendar. Then use Calendar Chat to find gaps and pressure-test the plan.
- Light, standard, and BFCM offer structure
- VIP, recent-purchaser, and engaged audiences
- Featured collections and merchandise exclusions
- Shipping cutoffs and creative deadlines
BFCM readiness
Offer structureReady
Priority productsReady
Audience exclusionsReview
Shipping cutoffsNeeded
Creative approvalsReady
82%
Nearly ready.
Two decisions need attention.
Step 2 · Prepare
Know what is true. Move the right work next.
Grid & Pixel reads the account before recommending action, so your team gets a prioritized operating plan instead of another generic checklist.
Account state
Access, integrations, and live work
Revenue priorities
Offers, margin, inventory, and launches
Audience health
Engagement, exclusions, and send pressure
Execution path
Ownership, approvals, and deadlines
Plan it together
Build your BFCM plan with us.
Book a private demo built for your store, then leave with a clear BFCM plan your team can execute.
A focused working session for your brand
A plan grounded in products and audiences
Clear owners and next steps before you leave
Step 3 · Capture
Turn peak traffic into an owned audience.
Launch a coordinated portfolio of Klaviyo forms built around offer intent, zero-party data, mobile behavior, and the next send.
Desktop + mobileIntent-led segmentsKlaviyo-ready
Step 4 · Create
Turn any theme into your BFCM campaign.
Hundreds of email themes adapt automatically to your brand, products, and offer.
Step 5 · Protect
Send more without losing the inbox.
Let the deliverability recommendation set the default audience, then layer in approved inclusions and exclusions without losing control of frequency.
Deliverability-owned audience defaults
Send-frequency and overlap warnings
Merchant-controlled inclusions and exclusions
Actionable next steps, not another report
Deliverability overview
In good standing
92%
30-day engaged
0.12%
Bounce rate
2
Audience overlaps
Low
Send risk
Use the deliverability-recommended audience
Keep extra sends focused on engaged shoppers
Review overlap before Cyber Monday
TikTok Shop · New channel
Turn TikTok attention into repeat GMV.
Create shoppable content, recover carts, and keep first-time TikTok Shop buyers moving toward their next order.
Autopilot activeCreate, recover, retain
CreateVideo published
RecoverCart recovered
RetainNext order started
Can Grid & Pixel build my complete BFCM calendar?
Yes. Start with your offers, products, audiences, important dates, and shipping cutoffs, then turn the approved plan into campaign drafts you control.
Do the pop-ups work with Klaviyo?
The six BFCM concepts are designed for the Klaviyo forms workflow and can be refined to match the merchant’s brand and offer.
What about TikTok Shop?
TikTok Shop Autopilot is a separate, supplementary channel for cart recovery, repeat purchases, and shoppable content.
BFCM 2026
Win BFCM before Black Friday.
Lock in your calendar, campaigns, pop-ups, and deliverability plan while there is still time to make it exceptional.